In a team of three, we created a website prototype to communicate the organization’s identity and attract new members.
February 6, 2024
As a local youth organization that aims to push climate and sustainability action, Green Kolding struggles to attract participants. Another problem is its members’ uncertainty about what Green Kolding stands for.
I conceptualized and conducted a co-design workshop to explore and define Green Kolding’s identity. We then interviewed the two heads of the organization. Analyzing the data with empathy mapping identified the need for a website which communicates Green Kolding’s identity and attracts new members. We developed a website prototype and conducted user experience tests with the target group.
The workshop’s goal was to define Green Kolding’s identity but this was difficult because the number of attendants who regularly engage with Green Kolding was very low. Despite this, our interviews led to a deeper understanding of the organization’s self-perception and needs. We addressed those needs with a website prototype but testing it revealed that Green Kolding’s identity remains vague and discourages potential members from joining.
🐣 This part is about to hatch.